FRANK DE MULDER
FINE ART PHOTOGRAPHY
NEWS JUNE 2012: LOVE HOTEL IN CODA MUSEUM

LOVE HOTEL, A PHOTOGRAPHIC PEEPSHOW

Who wouldn’t want to be a fly on a wall? To have the ability to be inside all the different rooms of an apartment building? With this concept photographer Frank De Mulder presents us with a new piece of art, that a copy of has already been placed in the CODA museum in Apeldoorn in Holland. A nice “icing on the cake” for the renowned photographer.

FDM: “One night I drove into the city of Gent. From the bridge I was on, I had a view of various different apartments. All of them featured flickers of light here and there and I realized how interesting it would be at that point to witness a sex scene in progress. From there the idea grew to portray a hotel with snapshots of the array of possible kinky scenes in each room. In the end, this idea really resulted in a bundle of vibrant love scenes that you can observe while satisfying an underlying guilty pleasure.”

JV: What story does The Love Hotel describe/tell?

FDM: “The attention is first drawn towards the beautiful architecture: a semi-open concrete construction houses the rooms that are presented as display windows. The building is mounted on the water, and only connected to the “real world” by means of a narrow bridge. This way we created an almost untouchable world. Comparable to our own dream world, which isn’t real either, only connected to our conscience by means of a little string. And let’s not forget the fancy cars in the garage that – in a very cliché way – fit together with the beautiful women.”

JV: At first sight, the picture could put you on the wrong foot. Why is that?

FDM: “From a distance it is mainly the extraordinary architecture of the building and its enchanting surroundings that catch the eye. When you approach the picture, the different rooms become clearer. These rooms reveal a sort of peepshow. My associate Michèle Van Damme and I deliberately decided the hotel should be portrayed by night. Our aim was to showcase as much diversity in sexual behavior as possible; each room was given the look of an innocent window display. I like to surprise people (smiles).”

JV: How did you create this?

FDM: “We started with a blank sheet of paper. Fantasy was our guide. The architect Benny Govaert (of Govaert & Vanhoutte Architects) designed the non-existent building specifically for this project. Subsequently the architect and his 3D assistant Michael Lammens designed a room. We then rebuilt this room in the studio where the real production work started. We created the scenes, casted the models, etc. Unfortunately however, we later learned that the work could not be shown in a smaller size and it required a format of at least 220 x 180 cm. We hadn’t foreseen that this would become a very difficult task technically. We were wrong.

JV: The artwork was given the name ‘The Love Hotel’. Can we talk about love here?

FDM: “I longed for a sexual piece of art that showed passion, indulgence and variation. That is why the hotel showcases love scenes in all regards, both physically and emotionally. In one room you see a man sensually placing a necklace around his wife’s neck. In another, two women are lovingly kissing each other. The Love Hotel shows sex as it is; an everyday happening in all its glory. There’s the hooker awaiting her client in the red light district, the exhibitionist woman who reveals herself in front of her apartment window. Or there’s even the man and woman who are passionately making love. All these characters are part of The Love Hotel. All these characters are part of life.

JV: Compared to your other work, this piece of art is more sexual. Don’t you agree?

FDM: “That is correct, but because the pictures are so small it is more acceptable. I would never publish the rooms as enlarged photos. The sex has a function, comparable to functional sex in a movie. Voyeurism is central in this work. It’s an aspect you can see in the actual structure of the building. The colours encourage people to look. The rooms’ light draws you in by themselves.”

JV: It’s a real colouring book. Why?

FDM: “My whole career has been mainly based on black & white photography. Now that I chose colour, I wanted to go all the way. Together with Michèle, we decided to go over the top. This resulted in a large colour pallet.

JV: Are you happy about the result?

FDM: “It’s wonderful to see the first reactions. “What a wonderful piece of architecture, built on the water and with beautiful colours.” And when they approach, they see the different scenes in the rooms. It’s great to see the astonishment on everyone’s face and the twinkle in their eyes (smiles). But the work we had to put into it cannot be underestimated. Especially with the combination of 3D and ‘real-life’ - it was no easy task. It was challenging enough to get the models to do what we wanted them to. Luckily, everyone was very motivated to bring it to a great end. That is why we are very grateful to everyone, and really happy that it is now exposed in the CODA museum.”

Joëlle Verstraeten


NEWS NOVEMBER 2011
EXHIBITION FROM 29 OCTOBER UNTIL 31 DECEMBER 2011
RR INTERIOR DESIGN
NATIENLAAN 215 - 8300 KNOKKE
OPEN EVERY DAY 11-18H / CLOSED WED / OPEN ON SUNDAY 13-18H
OPEN 1 & 11 NOVEMBER 10-18H

A CHANCE TO OWN WORKS BY ONE OF THE MOST SENSUAL AND
INNOVATIVE PHOTOGRAPHERS OF OUR TIMES

THE LEADING BELGIAN FASHION AND GLAMOUR PHOTOGRAPHER FRANK DE MULDER IS A CELEBRATED PERSONALITY WITHIN THE INTERNATIONAL PHOTO SCENE. HIS BOOKS ARE PUBLISHED BY TENEUES IN OVER 75 COUNTRIES.

DE MULDER’S MOST INTRIGUING WORK ARE THE INTIMATE IMPRESSIONS OF FEMALE EMOTIONS AND BEAUTY. THESE PHOTOGRAPHS TAKE US FAR BEYOND THE CLICHÉS AND SHOW US HIS INTERPRETATION OF THE WORLD IN THE SAME WAY AS A PAINTING OR DRAWING.

La Comtesse
1800 mm x 1400 mm
Vintage Fantasy
1800 mm x 1200 mm
The Wave Mosaic
2250 mm x 1350 mm
artwork composed of 4500 images of naked women
The Penthouse
2200 mm x 1250 mm
“Stijlvolle erotiek, foto’s waarin gespeeld wordt met clair-obscur, met vormen en lijnen en met pikante details.”
DE TIJD
“The portfolio of Belgian photographer Frank De Mulder is among the best examples of the genre that we’ve seen. Beautifully composed pictures of naked supermodel types.”
FHM
Ein Faible für Glamour
“Der belgische Fotograf Frank De Mulder hat sich vor allem durch seine Werbe- und Modefotos einen Namen gemacht. Das Thema Glamour und Erotik hat für ihn jedoch einen ganz besonderen Reiz.”
GQ
WWW.FRANKDEMULDER.COM